ETSU Pediatric Grand Rounds-15825-------1/24/2013, Niswonger Children's Hospital
Robert Andrew Dunn, Ph.D. & Mary Alice Basconi, M.A.
Dunn & Basconi reports there is NOT a financial interest/arrangement of affiliation with one or more organizations which could be perceived as a real or apparent
COI in the context of this presentation.
This Continuing Medical Education activity has not received support from any commercial source.
'Medicine in the New'
How well did this activity meet the stated learning objective?
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Identify elements of a newsworty story          
Relate to media more successfully          
Propose news stories to media          
Outline what is necessary for press coverage and for a press release          
Please rate this presentation:
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Balanced, Objective, and Evidence Based          
Appropriate for intended audience          
Rate your level of knowledge BEFORE this educational activity          
Rate your level of knowledge AFTER this educational activity          
How well did this activity address a need you have in your practice          
Free of commercial bias    
Based on what you heard today:
Which physician attributes (core competencies) did the speaker incorporate into their presentation? Please choose all which apply:
Several members of a local high school football team have been stricken with meningitis. You are treating them at your hospital. How do you handle media inquiries for this situation?
A). Ignore request; you are too busy---B). Leave all request in the hands of your PR department---C). Answer questions from the media with as much information as you can
D). Cite HIPAA and refuse to answer questions---E). Let the families do al the talking
Correct answer is: C          
What new information/strategy do you plan to implement into your clinical practice?
What challenges or barriers might prevent you from implementing this new information/strategy?
What topics do you feel need to be addressed in future CME activities?
If you have questions, concerns, or comments about this activity, please contact: Barbara Sucher, M.B.A., Associate Dean for CME or 423.439.8081.
Form Revised 9-2012